The prestigious UB Group under the Chairmanship of Dr. Vijay Mallaya has been associated with Alapatt Brothers as business promoters for more than 4 decades in the Kerala market. Together they have scaled higher peaks and greater heights in the IMFL & Beer market. In the fiscal year 2012-13 Kingfisher Strong Beer strengthened the leadership position of the UB Group by crossing 80 Million Cases nationally, with 5 Million from Kerala ever highest so far. Today Kingfisher Strong Beer has been awarded Gold Medal and declared as “Asia’s Best Strong Lager 2013”, a clear indication of the growing consumer appreciation. With such drive and dedication, the 100 Million cases milestone is just round the corner as one more stupendous achievement. This year, Heineken the world’s number one international premium beer enjoyed in almost every country in the planet, with strategic alliance with the UB Group is available in the Kerala market – Alapatt Brothers as promoters.