Parle is one of the oldest and the most trusted brands in India. Parle is known for its extremely wide distribution network covering even the remotest parts of India. This has won the brand a big place in the hearts of every Indian. The maker of the world’s largest selling biscuit, Parle-G, has been associated with the Alapatt Group since 1991. Alapatt Groups logistics division is the authorised C&F and distributor of Parle Biscuits and Products in the state of Kerala and has been an integral part of the conglomerates growth in the state.
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The prestigious UB Group under the Chairmanship of Dr. Vijay Mallaya has been associated with Alapatt Brothers as business promoters for more than 4 decades in the Kerala market. Together they have scaled higher peaks and greater heights in the IMFL & Beer market. In the fiscal year 2012-13 Kingfisher Strong Beer strengthened the leadership position of the UB Group by crossing 80 Million Cases nationally, with 5 Million from Kerala ever highest so far. Today Kingfisher Strong Beer has been awarded Gold Medal and declared as “Asia’s Best Strong Lager 2013”, a clear indication of the growing consumer appreciation. With such drive and dedication, the 100 Million cases milestone is just round the corner as one more stupendous achievement. This year, Heineken the world’s number one international premium beer enjoyed in almost every country in the planet, with strategic alliance with the UB Group is available in the Kerala market – Alapatt Brothers as promoters.
One of the oldest vineyards in the country, Grover Wines, paired up with Vallee De Vin to form, Grover Zampa, one of the biggest vineyards in India. The group produces over 100,000 cases of wine every year and is poised to be the number one winemaker in the country soon. Foreseeing that wine is going to be the next big thing in the Indian alcobev industry and following his passion to promote healthy drinking in the state of Kerala, Francis Alapatt, the groups Chairman and a wine connoisseur bought Grover wines into the state during its early years. Grover is the number one wine in the state of Kerala and has 7 different labels in its stable including award winning and highly acclaimed ‘La Reserve’.
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