The prestigious UB Group under the Chairmanship of Dr. Vijay Mallaya has been associated with Alapatt Brothers as business promoters for more than 4 decades in the Kerala market. Together they have scaled higher peaks and greater heights in the IMFL & Beer market. In the fiscal year 2012-13 Kingfisher Strong Beer strengthened the leadership position of the UB Group by crossing 80 Million Cases nationally, with 5 Million from Kerala ever highest so far. Today Kingfisher Strong Beer has been awarded Gold Medal and declared as “Asia’s Best Strong Lager 2013”, a clear indication of the growing consumer appreciation. With such drive and dedication, the 100 Million cases milestone is just round the corner as one more stupendous achievement. This year, Heineken the world’s number one international premium beer enjoyed in almost every country in the planet, with strategic alliance with the UB Group is available in the Kerala market – Alapatt Brothers as promoters.

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One of the oldest vineyards in the country, Grover Wines, paired up with Vallee De Vin to form, Grover Zampa, one of the biggest vineyards in India. The group produces over 100,000 cases of wine every year and is poised to be the number one winemaker in the country soon. Foreseeing that wine is going to be the next big thing in the Indian alcobev industry and following his passion to promote healthy drinking in the state of Kerala, Francis Alapatt, the groups Chairman and a wine connoisseur bought Grover wines into the state during its early years. Grover is the number one wine in the state of Kerala and has 7 different labels in its stable including award winning and highly acclaimed ‘La Reserve’.

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Vinho De Goa is one of the most popular Port Wines from India and is the top selling wine in the State of Kerala with a 50% market share in the wine industry and a 90% market share in the port wine segment. The wine comes from the well renowned Naveen Distillery from Goa.

We have a passion for quality and bringing enjoyment to life, whilst respecting individuals, society and the planet. From a single brewery in Amsterdam almost 150 years ago, we have grown into a successful global business. Find out more about our exceptional story here.

Established in 1864 by the Heineken family, HEINEKEN has a long and proud history and heritage as an independent global brewer. We brew quality beers, build award-winning brands and are committed to enthusing consumers everywhere.

Four key factors make us unique, i.e., Heineken® was the first and remains the only truly global beer brand, enjoyed in 178 countries around the world. We have a unique, worldwide footprint with operations in over 70 countries, which means we have a broader reach for our brands than any other brewer. We have an internationally diverse, dynamic, committed and entrepreneurial team of over 85,000 employees. The passion of the Heineken family remains as strong today as it was in 1864 when we first started brewing beer.Today, HEINEKEN is the number one brewer in Europe and the number three brewer by volume in the world. With recent acquisitions in Africa, India, Asia and Latin America, we are continuing to increase our presence within emerging markets, which will contribute to our ongoing growth.

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